About Me

Fernando Mostacero Available for work

Designer by logic.
Storyteller by nature.

I design digital products, learning systems and narrative experiences that help people understand, act and remember.

Product & Experience Designer specialised in UX, gamification, narrative systems and interactive learning.

My work combines product thinking, narrative design and cultural storytelling to turn complexity into experiences people can trust, learn from and connect with.

I work closely with product, development and strategy teams — bringing design clarity to complex briefs, adapting fast to new contexts and delivering autonomously from brief to final output.

Auckland, New Zealand

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Background & Journey

Pre-2008

Creative foundations

Classical animation, 3D and visual storytelling. Early career building a cross-disciplinary creative base across illustration, motion and screen design.

2008 – 2016

Product & UX design

UX/UI design and product development across tech consultancies and digital studios. Designing interfaces, communication systems and product experiences for enterprise clients.

2016 – 2020

Specialisation & cultural project

Deepened expertise in gamification, learning systems and narrative design. In parallel, founded and directed a cultural space in Barcelona exploring European folklore — designing talks, workshops, podcasts and community experiences.

2020 – 2023

Interactive learning

Deep focus on gamification, interactive learning design and design systems. Building engagement frameworks, progression systems and educational experiences for enterprise clients.

2023 – Now · Auckland, NZ

Focus & impact

Product UI, design systems and learning experiences for maritime and enterprise clients. Based in Auckland and open to onsite and remote opportunities in NZ.

What Informs My Work

Designing meaningful digital products, learning experiences and narrative systems requires both structure and imagination.

My Design Approach

LEVEL 01

Systems thinking

I break down complexity into models and structures that make sense.

LEVEL 02

Narrative systems

I design with context, meaning and emotion to create lasting impact.

LEVEL 03

Learning through engagement

Combining gamification, narrative and interaction design to create experiences people remember.

LEVEL 04

AI-assisted workflows

I leverage AI to explore, iterate and scale without losing the human intent.

Cultural & Narrative Foundations

LEVEL 05

Cultural leadership

Founded and directed a cultural space in Barcelona exploring European folklore, mythology and storytelling.

LEVEL 06

Public speaking & education

Designing talks, workshops and learning experiences that turn complex ideas into engaging narratives.

LEVEL 07

Historical storytelling

Researching European folklore, magical traditions and historical imagination to build richer narrative systems and meaningful experiences.

LEVEL 08

Fiction & worldbuilding

Creating narrative worlds grounded in documented folklore systems, historical research and emotional storytelling.

Designer by logic.Storyteller by nature.